The Challenge
Chiquita Banana partnered with the Despicable Me 3 film to create Minion-branded stickers that consumers could use to transform Chiquita bananas into the movie’s characters. The campaign encouraged fans to post snap shots of their creations for a chance to win fun prizes.
The Solution
Chiquita partnered with the advertising agency Wieden + Kennedy to launch the #DressMyChiquita campaign. To boost engagement around the day of the launch, Wieden + Kennedy partnered with Social Native to create cost-effective and high-quality social content from consumers at-scale.
The Results
The organic and entertaining partnership was a huge hit on social. Social Native creators generated 450+ images in just 72 hours. Along with the fast deliverable of high-quality consumer images, the Social Native campaign provided Chiquita with content performance data to fuel their future targeting efforts.
72HR
Fast content turn-around
450+
High-quality images created
10.8M
Audience reach
