Dr. Martens converts more customers with UGC on ecommerce

The Challenge

Dr. Martens is a world-renown boot brand, catering to a specific target audience. They knew that the best marketers for their products were their customers. The brand wanted to increase conversion and product coverage, as well as connect with ecommerce visitors at every stage of their experience – all without breaking the bank.

The Solution

Dr. Martens leveraged Social Native’s UGC solution to turn their customers’ best social content into shoppable assets to be used across ecommerce. The brand implemented shoppable galleries on its homepage, PDPs, and category pages. UGC was also re-used across other marketing channels.

The Results

By enhancing their ecomm customer journey with UGC, Dr. Martens increased their conversion rate by 1.6X and grew their product coverage by 58% surpassing previous benchmarks. Implementing UGC across crucial site pages maximized customer engagement, receiving 6 million interactions and counting.


Conversion rate increase


Increase in product coverage (benchmark 20%)


Customer interactions

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