The Challenge
Office Depot, the leading global provider of office supplies operating in 40+ countries, has partnered with Social Native since 2018 to collect, curate and distribute UGC. They leverage UGC galleries across their website to put consumers front-and-center and help them make informed purchasing decisions.
The Solution
Office Depot implemented Social Native’s new shoppable galleries (100% mobile responsive, fully customizable and enhanced to support 9:16 videos) looking to optimize the navigation experience and drive more sales on their ecommerce site.
The Results
After implementing Social Native’s ‘TikTok style’ galleries, Office Depot’s conversion rate for impressions increased from 9.13% to 11.86% and the conversion rate for interactions grew from 4.88% to 7.81%.
1.5X
Higher conversion rate from interactions*
