The Challenge
The Solution
Crocs partnered with Social Native, to connect with their consumers and generate cost-efficient UGC on demand, and at scale. The versatility of Social Native’s solution allowed Crocs to strategize, build, and execute a variety of high-impact photo and video campaigns. By empowering real fans to create branded content, Crocs was able to appeal to Gen Z through authentic and creative storytelling.
The Results
UGC has now become a core part of Crocs’ marketing strategy. To date, Crocs has activated more than 600 creators and generated over 800 pieces of original content across 50+ campaigns.
600+
Creators activated
21.5%
Average engagement rate
3.7M+
New consumers reached
